If your current job title has the following words or phrases ‘marketing, brand, sales, client, customer, copywriter, creative’ then this post is a must read for you.
I won’t bore you with long details, lets hit the facts straight away. Your role and responsibilities are currently evolving, some of your responsibilities will become obsolete, and you will be required to take up new tasks and assignments.
Several factors will involve you acquiring new skill-set in online or digital marketing.
Growth of internet usage
The continuous and expected growth in the use of the internet is a great opportunity for corporate brands. With exponential demand for mobile devices, having the right digital marketing skills can help you position your company’s brand in the heart of online surfers.
Do you know there are 91.6 million current Nigerian internet users (NCC, 2017).
Growth of social media
Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Snap chat, Google +, Pinterest are what we use now to communicate and engage with one another. If you have the latest social media skills and tools you can use these platforms to promote your corporate brand, share content and engage with your customers.
Do you know there are At the start of 2013, Instagram’s user base was 100 million. By the launch of 2017, its user base has since reached 700 million.
The new trends in consumer buying behaviour
The phrase ‘Google it’ or ‘Ask Google’ has permeated every fabric of our lives. When we need answers to any question, our first point of call is to check on Google. Think about it, anytime you want to make a purchase, you check on Google for information such as price, different providers, reviews etc. SEO and PPC skills are the most in demand skills when it comes to online or digital marketing, you can increase your company’s sales with these skills.
Do you know - 89% of consumers do online research before buying an item in-store, and 97% of shoppers use a search engine when they want to purchase a product. (Google)
Corporate brands change in strategy
Traditional marketing served corporate brands for years, but presently there is a shift in strategy, corporate brands are beginning to embrace, and maximise the opportunities provided by the internet. For example, new product launch is announced on social media, adverts are displayed across millions of websites, social media influencers are being used to promote brands. Corporate brands are beginning to recruit individuals with the skills to take advantage of digital marketing.
I hate to say this, but some roles will become redundant within the next few years, and new roles will emerge. So, my candid advice, get the right digital marketing training and certification and be positioned for the future. Stay relevant and be more competitive.
Adeola Badmus (Lead Facilitator, Digital Marketing Certification Course)